The vision for my company is to change peoples’ attitudes towards upcycling from a second rate activity to a first-rate one and through the products it offers, help the environment. We upcycle using only top quality products, making furniture not only beautiful but also unique and very desirable all while prolonging its life. Britons discard more than 300,000 tonnes of reusable furniture every year and there are many nasty ingredients used and bi-products created in the manufacture of most new furniture. I would like to create sufficient demand nationwide for my unique environmentally upcycled furniture for my business to need to employ more people, make a viable business and help all our futures. That would mean that the market is turning and people are making a more conscious decision in their purchases.