Ilke Usluca Design focuses on creating earth-friendly and conscious textile products that are aiming to bring some joy while being eco-conscious. After working long enough in the fashion industry, I became increasingly aware of how unsustainable the fashion industry was. My care and passion for sustainability are not only in my products but also reflected in my life. I am doing everything in my power to reduce my carbon footprint by following a zero-waste lifestyle.

Therefore, I wanted to carry the same zero-waste approach to my brand, for people like me who are conscious, eco-friendly and love their planet.

The reason I am using zero-waste practices in my products is to help cut down the pre-consumer waste. All the patterns are made from blocks of shapes and the excess fabric is folded into the product not to throw anything into the landfill. I measure each fabric I use and map out the best and most efficient way to cut first so that there are no unwanted or useless pieces. Consciousness, quality and multifunctionality are among the core of my products.

From what I’ve gained from my experiences in the field, I am designing all the prints and handmaking the products in my little studio. I believe in the power of prints and colours and with that belief, I am creating products to help us feel good and live better.

All of my fabrics are digitally printed with eco-inks, and they are more environmentally friendly than screen printing.  Digital printing uses a lot less water than traditional screen printing techniques. Also, all our fabrics are printed in the UK to reduce shipping miles. In addition, all the packaging I use is made from recycled kraft paper and can be recycled or reused again. Furthermore, to avoid virgin papers or non-recyclable papers like tissue paper I send all my products in cotton drawstring bags that customers can also use for something else. In conclusion, I aim to provide a sustainable process from design to delivery.