Don’t walk — run to Etikora and try the All Earth blush range! As a professional make-up artist, I’ve worked with countless facial products in my life, and this one genuinely surprised me.
Personally, I’ve always gravitated towards warm-toned palettes as my base. I’ve also tended to favour cream textures, as I often found powder blushes lacking in longevity and natural finish. But at this time it wasn’t the case.




Blush With Benefits
Purchasing the blushing powder from Etikora, I was so impressed, even as someone who’s typically loyal to cream textures. Coming in two shades — peach and pink —The blush is ultra-finely milled, delivering a soft tint with just the right touch of shimmer. And yes, they were right — it’s entirely chemical-free, making it ideal for sensitive skin or allergy-prone individuals! It’s the rare kind of product that manages to combine natural ingredients, beautiful colour payoff, and a skin-loving formula — all in one.
I’ll without a doubt buy this blushing powder again as soon as I finish my first one (and I’m sure it’ll happen very quickly).
Apply Blush based on Your Face Shape
Using the right technique can make all the difference in how your blush enhances your features. Here’s a quick personal guide from the professional make-up artist:


1. Oval Face
Apply blush to the apples of your cheeks, blending it slightly upward toward the temples.
Why? This enhances your already balanced features with a fresh, healthy flush.
2. Round and Square Faces
Focus slightly below the apples, sweeping the colour diagonally toward the temples.
Why? This subtly elongates and slims the face.




3. Long / Rectangular Face
Apply blush horizontally across the cheeks — not too high.
Why? It creates the illusion of a shorter, more proportional face.
Blush is more than a pop of colour — it’s a tool to define, lift, and glow up your face. With All Earth’s natural blush, you’re not only enhancing your features but also caring for your skin and the planet. Head to etikora.com to explore the shades and find your perfect match
Have any questions about these products? We'd love to hear from you!
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Alina Tarasova
Hi! I’m Alina Tarasova. I am a Bristol-based architecture student from Ukraine with a creative streak, a weakness for fashion and beauty, and a love for turning ideas into stories about sustainability that (hopefully) make you think more about the impact of our style choices on the planet. When I’m not studying or writing, you’ll find me expressing myself in hip-hop dancing or exploring new places — travelling fuels my creativity and broadens my perspective.