A Sustainable Guide to Black Friday

A Sustainable Guide to Black Friday

Charlotte Davies

The annual shopping event of Black Friday is approaching, and as eco-consumers we’re exploring how you can get involved in an ethical manner, kickstarting your gift shopping for the holiday season in a sustainable and responsible way.

What is Black Friday?

Black Friday and Cyber Monday have grown into major shopping events intended to boost the economy - however largely profiting big businesses, prioritising profits over the well-being of consumers and workers.

Don’t fall into the various and seemingly enticing traps that come with Black Friday! Many companies will inflate and exaggerate the discounts during Black Friday, boosting the original prices just before to create the illusion of a better deal. When the sale seems too good to be true, it’s important to consider where and how these products have been produced. Was it ethical, and are these products damaging to yourself and the environment?

See below our top tips to enjoy a sustainable and sensible approach to Black Friday this year.

1. Plan Ahead

Before the Black Friday frenzy begins, take some time to plan your purchases. Make a list of items you genuinely need or have been eyeing for a while. This will help you avoid impulsive buying and reduce unnecessary consumption.

2. Support Sustainable Brands

Choose to support brands that prioritise sustainability and ethical practices. Etikora ensures every Brand Partner listed on our website meets a set of regulations that share our ethical ethos. By investing in products from responsible brands, you contribute to a more sustainable and ethical marketplace, while helping to support independent, responsible sellers.

3. Quality Over Quantity

Opt for high-quality items that are built to last, rather than succumbing to the allure of cheap, disposable products. Investing in durable goods not only reduces the frequency of replacements, but also minimises the overall environmental impact associated with manufacturing.

4. Donate & Recycle Old Items

Before bringing new items into your home, take stock of what you already have. Consider donating items you no longer need to local charities, or recycling them appropriately before a new shopping spree. This practice promotes a circular economy, and reduces the environmental impact of waste.


…By embracing a sustainable and sensible approach to Black Friday, you can contribute to a greener future and promote responsible consumer behaviour.

This Black Friday, let's redefine our approach to shopping by prioritising sustainability and responsible consumerism. By making thoughtful choices and supporting eco-friendly practices, we can enjoy the excitement of Black Friday without compromising the well-being of our planet. Create a shopping experience that aligns with your ethical values and contributes to a more sustainable and compassionate world.

Explore our ethical and sustainable productshere ahead of gifting season.

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