“It's a little embarrassing that after 45 years of research & study, the best advice I can give people is to be a little kinder to each other.” – Aldous Huxley

This is supposed to be the season of goodwill. Goodwill should extend in all directions, to our world as well as our fellow men and women. Care about yourself, care about others and care about the planet.

Human Nature

It seems to be in our nature to wait until were on the brink of disaster before taking action whether it be human relationships or global issues. All disaster movies start with a few boffins predicting a catastrophe, the inevitable happens and at the eleventh hour enter the dashing hero or heroine to save the day.

Why Etikora

Starting Etikora was a culmination of years of working on different philanthropic projects, to marry the ethical with the practical. Our message is simple, we need to change our shopping habits and we need to change our eating habits.

We need to buy less often and to buy well. Make each purchase count. Recycle and re-use when possible. We support small businesses, especially those that are genuinely trying to make a positive difference and those that support worthwhile community projects.

Holding government and Business to account

The real planet-saving moves need to come from government and big business.

With government you can vote for the party that you believe will carry out their green promises and you can continue to lobby them when they don’t.

With big business you can use your voice or vote with your feet. Together we can force large businesses to stop using single use plastics in their product wrapping.

We can buy local to reduce the carbon footprint. The vegan movement is one of personal choice but could shortly become a necessity if we are to stop the deforestation which, unfortunately, is necessary to produce animal feedstuffs.

The proof is in the pudding

My experience in this comes from the organic food movement. which I believe is the only consumer lead movement that has affected the way supermarkets operate. They resisted it for years until the public put sufficient pressure on them to make the relevant changes. 

Working together in business

We can make these small changes in our personal lives and follow a more sustainable lifestyle. We are doing something worthwhile for ourselves and by linking these with other small changes the overall effect could be significant.

The important thing is that we try to do something positive and to do our best. We can make a difference.

So, I’m dreaming of a green Christmas; how about you?